The packaging is a crucially important aspect of
product branding. When companies make or acquire products like soaps packaging,
they may overlook the environmental factor. The studies on the environment and
the destructive effects of human inorganic wastes show some scary facts and
figures. We are on the verge of collapse as a human race as we are still unable
to comprehend the extent we have reached to have a luxurious and lavish life.
Many people have a perception that if you have if
you want a clean environment to live and breathe in, you need to eradicate the
involvement of premium packaging. It is not entirely true. As a soap
manufacturer, you can have a green soap
packaging without sacrificing too much of the flavor in their packaging.
Eco-friendly Packaging in Soaps
When you are a soap manufacturer, you have to keep a
close watch on the environment concerning your packaging. If you have plastic
packaging, then consider changing it. The plastic packaging of soap is very
rare, but it is a fact that plastic is on top of the list when it comes to the
impact of humans on the eco-system of the planet. A study shows that the
plastic that we dispose of in the waters will be more by weight in 2050 than
fish.
There is an interesting analogy that relates the
human fever or flu with the state of environmental pollution on the planet. If
the flu undergoes treatment in a human specimen on time, it will die. In other
words, the microorganism will kill the host. Similarly, the planet Earth is the
host, and human beings are the microorganism, and pollution is the flu caused
by humans. If this infection goes untreated within a time frame, the humans
(microorganisms) will kill the host (planet Earth) and die with it.
It is painful to accept, but it is reality.
Packaging soap with reusable or recyclable packaging is an excellent way to
contribute your concern. And, believe it or not, the eco-friendliness in
packaging and the product is a good selling factor.
How Are Soaps Attacking the Environment?
When we talk about environmental pollution, we talk
about the atmosphere and global warming. One massive resource of the planet is
water. 70% of the globe consists of water. It is quite right, but the water
that is good for drinking, bathing, and cleansing is around 2.5%. It is the
water that is fresh, and the rest of the water is saline and part of the
oceans. Only 1% of the water is accessible as the rest of the freshwater is
locked in glaciers and ice.
When we use soap in any form like washing hands,
bathing, or washing clothes (with detergents which also a type soap), the water
is considered as contaminated if you do not use an organic soap that is
biodegradable. Biodegradable soap is the one that loses all its properties to
break surface tension within 28 days. Otherwise, the soap is considered
contaminating the environment. Make sure that when you buy soap, make sure you
see the word biodegradable written on the soap
box.
The chemicals in a soap destroy the surface tension
in the water. It is something that we humans may not notice during bathing and
cleansing because we require that chemical mechanism to make our chores more
manageable.
The soap should never be directly used in a natural
water reservoir like a lake or a stream because when the destroys the surface
tension of the water, the life in that water is affected. The surface tension
is essential for water striding insects on the water surface. The lack of
surface tension also drastically reduces the oxygen levels of the natural water
reservoirs, affecting the life in deep that thrives on oxygen in the water like
fish. All this can disturb the ecological balance of the lake or the stream where
the soap usage is common.
Why Having a Premium Packaging is a Must?
For any product like
soap, we should have the best possible packaging. The reason being that
packaging is something that sells the product. It is called the silent
salesman. Soap is being made and used for thousands of years, and it is not
hard to imagine how competition there may exist in this market. The soap is
very easy to make, and you can have a soap factory in your backyard. Many big
soap bands were startups in homes.
When your soap has a premium packaging, it will help
your soap to sell more. The reason being that when a shopper looks at shelves
filled with soaps in a market or a shop. Every brand there is trying to get the
attention of the consumer. You mostly have seven seconds to make an impression
on the prospect. People buy products for an emotional reason, and they justify
it with logic after they have bought it. And packaging plays a crucial role in
helping them to choose the right product.
A premium packaging is so important that many
companies, including soap manufacturers who let out tones of soap with beautiful packaging boxes on wholesale, spend more effort, money, and resources on soaps than
they spend on the product inside the packaging. Of course, the product quality
counts also.
Studies conducted in many top marketing research
institutions and academia have found that packaging helps people to buy
products. The consumer prefers the packaging that is good looking. At the same
time, when a product packaging sucks, sells less, or does not sell at all.
Packaging sells, build brands, enterprises; it should also deliver its promises
whether you have Kraft churning out your soap boxes selling on wholesale, or have your outlets the
packaging is paramount for the success of a company.
