If you are in
product selling business or a brand, you must know the importance of custom
packaging. The packaging of the product matters not only
for the brand but also for your customers. It makes an impact at every step of distribution cycle. So, you
should always choose unique custom boxes as their packaging solution. Custom boxes
have several types and each of them offers distinctive benefits. Among all
custom boxes, pillow boxes come with most versatile and functional packaging
solution. Pillow boxes are a perfect way to package all kind of products. They come in a
variety of size and easy to fold and assemble. Custom Pillow Boxes can turn
your boring and dull packaging into an eye-catching one. Make an impact on your customers with unique pillow boxes.
From marketing
to increased sales, custom pillow boxes offer a lot of advantages. So, it is
necessary to design these boxes in right way to encourage customer’s buying
decision. The
unique shape of pillow boxes already makes them distinctive but you can make
these boxes more eye-catching with different customization options. By personalizing these
boxes, you can increase the visual appeal of your customers. Here are some tips to design Custom Pillow Boxes in an effective way.
Know your budget
Considering and
calculating your budget is the first step towards your packaging design. All
decision you make later depends on your budget. Pillow boxes are the cheap and
easily available packaging option. So, you don’t have to worry about the
production cost. But for customizing your boxes, you have to spend some on the
printing and design. Calculate how much you are gone to spend on the material,
print, and graphics. It will help you to
divide the designing process into sections.
Know your audience and product
It is important
to know what you are going to package and for whom. Pillow boxes are versatile
packaging solutions. You can use these boxes for all kind of products. Always
design the packaging box according to product requirement and customer’s taste.
Considering the product will help you to choose the box size and dimensions
according to it. Know
what your customers want and how can you communicate with them through
packaging. Another important thing
to consider is your competition. Do your research and get to know what your
competitors are up to.
Consider the placement of your product
Pillow boxes are mostly
used for gift or party-favors or on promotional events. But you can still use these boxes for packaging of several products.
If you are going to present your products in custom pillow boxes, it is
important to know the final placement of your product. Will your product will
reside on retailer's shelf or it will hang at the point of display or in online
stores. For the entire placement,
you will need special consideration for pillow box design.
Choose the right size
No matter what others
think, box size matters a lot. Custom pillow boxes come
in all size and dimensions. You have to make the right choice according to
product need and requirement. Using a large size box is always risky. It will have
less void fill which allows the product to back into the box. So, you have to spend some
extra on inner packaging to fill the space. A right-sized box not only holds
the product properly but also helps you to reduce the damage risk.
Balance the design
One of the most
important steps in the design process is choosing the design elements in a
correct mix. Use right colors,
graphics, patterns, and text to make a perfect box. Don't use too many colors and text, as it can confuse your customers. Always the right and
limited information to your custom boxes don’t make it look like a broaches or
flyer. Pillow boxes are already a fancy packaging, there is no need to put product's image.
If you still want to reveal your product, window cut is a better option. Be simplistic, precise and fair.
Make it strong
With box size,
you should also think about how protective it can be. What’s the use of
packaging, if it doesn’t protect your product? Custom pillow boxes can be made
as strong and durable packaging with the right type of material. Know what you are
packaging in pillow boxes, how much it weighs and how much protection it needs.
It will help you to make your pillow boxes strong and sturdy. Choose sturdy
material like cardboard, corrugated, Kraft or paperboard to provide the
required protection.
Get custom pillow boxes
in any color, size, and style from the extensive collection
of Custom Packaging pro at reasonable price. We provide you the unique and
elegant solution for all your packaging needs.
