In retail-ready packaging, brands
always look for opportunities to attract customer's attention. If you want to
present your products elegantly and adorably, custom Display Packaging is the answer to your needs. To get the maximum
benefit, you must customize the boxes. The better the product and the display,
there will be more chances of better sales. The trend and nature of the retail
industry have changed a lot in recent years. Brands have a lot of choices to
present the product in the stores but display boxes are the best option to
catch the customer's eye.
The competition in the retail
market has convinced brands to come up with some unique ideas to present the
product. From product boxes to customized ones, you will see a lot of boxes on
the shelves. But usually which item instantly draws your attention? Yes, you
are thinking right. The products which usually are present in the counter
display or POP displays instantly grab the attention. So, retailers and brands
need to have Display boxes in customized design. Follow our 10 tips to get the most out of
your displays.
Include a CTA
A call to action is usually to
influence customers to make the purchase. Displays are generally sited at the
entrance so customers notice it instantly. If you include a CTA, it will have
more impact on customers. The common calls to actions to use buy one get one
free, offering special discounts or limited time offer. It depends on what you
are selling.
Typography
should be clear
One of the mistakes in the design
of displays is unreadable and unclear text.
The packaging usually has a brand name, logo, product name and other
required information. No matter what you
print on the packaging, the text should readable and easy to understand. The
customers should get the right message which you want to deliver. Typography
has an important role in drawing attention.
Use it for
marketing purpose
Displays are not only to increase
the product’s sales. You can use the packaging to market your other products
and franchises. Print the name and pictures of the other products on the top of
the packaging. Using the brand name and
logo will let customers know the brand behind the amazing product. The logo
will be your unique identity in the retail market and will provide you more
exposure.
Select the place
of your displays
Work with the retailers or store
staff to set the positioning of your displays. If you are choosing small
display boxes, place it on the counter tops at the entrance. It will grab the
customer's attention instantly. When it comes to POP displays, they are usually
at the place where there is more rush. Visit the store yourself to select the
arrangement of your packaging.
The material
should be durable
Display packaging doesn’t mean
that you can settle for anything less. Choose high-quality and durable material
for your packaging. Displays are usually for promotional purposes. So, the
material should be durable enough that it survives its life until the packaging
meets the goal. One more thing is the material should not look rough with time.
Items should be
equally distributed
When you are presenting your
product in the displays, it is important to visit the stores to know the
distribution. The items in the retail display packaging
boxes should be equally distributed and placed. It is usually seen that
the products in the counter and POP displays are not properly arranged.
Distribute the products evenly to get the targeted sales.
Provide the
necessary information
Whether you are presenting different products in the
displays, it is important to list all the benefits and features of your
product. If you are using a lip balm packaging display
box and showcasing different types of lip balms in one place, you can list
the product features and other essential details.
Don’t make it
crowded
The basic purpose of using
displays is to attract customer’s attention without putting much effort. So, it
is essential to focus on the design in the right way. Don’t fill the packaging
with unnecessary text and images. It will make the design crowded and complex.
Focus on one thing and be clear about the message you want to convey.
Use recyclable
material
It doesn't matter whether you are
choosing displays to present the product, recycle-ability still matters for the
customers. If you are not using eco-friendly material for your packaging,
customers will surely pass by you. So, always choose recyclable material and
make your packaging reusable. Cardboard
is one of the best options to choose from. It will draw sales more than your
expectations.
Effectively
monitor the results
It is important to measure and
monitor the results you are going from your custom display packaging boxes. Are
you getting the desired results? If not then what you are doing wrong and what
you can do to improve the packaging. Take customer’s feedback and ask retailers
about the customer’s reaction towards your product. It will help you to do
better.
